Brand Identity Design Services for Service-Based Businesses

Your Business Has Outgrown Your DIY Brand.

Let's Fix That.

Your business deserves a brand that reflects the level you’re operating at — or the level you’re stepping into.

logo design for the retail law group
Green patterned background featuring the words 'EMERALD', 'CREATIVE', 'CONTENT' and a circular emblem with a capital E in the center, repeated in a grid pattern.

Transform Your Brand,

Transform Your Business

Branding isn’t just beautiful design. It’s an experience.

It’s the difference between blending in and being remembered.

We help you translate your expertise into a refined, strategic visual identity that magnetically attracts aligned, premium clients.

You’ve done the work to build something exceptional.

Now your brand needs to look and feel like it.

We’re here to support, empower, and grow your business through intentional design that feels aligned, elevated, and built for what’s next.

Person holding printed branding and packaging designs for a brand called 'birthwell' with various sheets of paper on a wooden table.
Smartphone displaying a beauty salon website with an image of a woman with long hair and glowing skin, under natural light and shadows.
  • A rabbit sitting on a patch of grass with a butterfly nearby.
  • Vogue magazine logo
  • Text graphic with the phrase 'Style Me Pretty' in elegant black script font.
  • A black silhouette of a kitten sitting with its tail curled around its paws
  • Silhouette of a person jumping with a skateboard in front of a sunset
  • Text reading 'Wedding Celebrations' with the word 'weddings' in large letters.
  • CBS News logo with CBS eye symbol and text
  • Junebug Weddings logo in black script font
A woman holding a white coffee mug with the text "PAINless COACHING". Below, a round sign with the same text and the phrase "live more with less pain". At the bottom, business cards featuring "PAINless COACHING" and a QR code.
Webpage for Ascend Aesthetics, featuring a spa interior, images of skincare treatments, and information about medspa launch services, strategy, compliance, and brand advisory.
Brand guidelines for Penelope's Garage logo, including alternative logos, submarks, color palette, and font specifications, set against the background of a vehicle dashboard.

What Is Brand Identity?

Brand identity is the full visual and emotional experience of your business. It includes your logo, color palette, fonts, imagery, and the overall style and tone your audience encounters across every touchpoint.

But more than that, it’s how people decide if they trust you.

We craft strategic brand identities that aren’t just beautifully aesthetically, they’re crafted with purpose. Your brand should feel unmistakably you, clear, cohesive, and confidently positioned.

When your visuals and positioning align, marketing becomes easier. Selling feels natural. Showing up feels powerful.

Crafting your brand identity is the foundation for everything else you’ll build.

So let’s get it right.

jaks with a moodboard representing the creative direction phase of a brand project
Open laptop displaying a website about integrative health on a white surface with a plain wall in the background.

Your Brand Should Feel Intentional, Not Pieced Together

We partner with wellness pros, wedding creatives, and service-based entrepreneurs to craft brand identities that feel elevated, cohesive, and deeply aligned.

No more second-guessing your visuals. No more Canva logos that don’t match your growth. No more feeling like your online presence is one version behind.

You’re Ready for Brand Identity Design If:

✔ You're craving a fresh brand presence that actually matches the quality of your work, and that’s built to stand out in your industry.

✔ You’re ready for a brand that communicates professionalism, trust, and premium value, and positions you to charge accordingly.

✔ You’re stepping into a new phase of business, and you need to attract the right clients and support your long-term vision.

You’re tired of outgrowing your own brand.

Young woman sitting on the floor with a laptop, leaning against a white couch, wearing a white sweatshirt and blue jeans, in a bright, minimalist room.
Interior view of a web design page showing a home renovation or interior design business, featuring images of homes, a living room, and a bathroom, with sections for services, featured work, and a portrait of Rebecca Ahearn.

Why Work with a Brand Designer?

When your brand finally feels aligned, everything shifts.

After working together, you can expect:


Strategic Clarity Behind Every Design Decision

Design is never random. Every visual choice supports your positioning, audience psychology, and long-term growth.

Brand Consistency That Builds Trust

From logo to layout, everything works together. Your brand feels intentional, and clients feel confident choosing you.

Confidence to Price at the Level You Deliver

When your brand reflects your expertise, you stop hesitating. You step into authority.

▶ A Foundation That Supports Future Growth

Your brand identity becomes the blueprint for your website, marketing, and visibility. No more guessing. No more inconsistencies.

Essential Brand Package

Wordmark Logo Design

$2000 USD | 2-3 Week Design Window

A refined, professional visual foundation designed for clarity and credibility— without the investment of a full brand suite. A striking, elevated visual identity designed to reflect your expertise and professionalism. This foundational package includes a full logo suite with versatile elements and a custom pattern design.

What’s Included:

Wordmark Logo: A bespoke wordmark logo designed to reflect your unique brand identity. (2 initial concepts, 3 revisions), Logo Submarks for versatile use, Color Palette & Font pairings and PDF one-sheet of brand guidelines, providing clear directions on how to maintain brand integrity across all platforms.

A woman sitting on rocks at the beach wearing a pink dress, with jewelry including rings, necklaces, and a bracelet, with the sea and sky in the background.

Signature Brand Design Package

Illustrative/Icon Mark Logo Design

$3500 USD | 3-4 Week Design Window

What’s Included:

Brand Suite

A striking, elevated visual identity designed to reflect your expertise and professionalism. This comprehensive package includes a full logo suite with illustrative/icon logo mark with versatile elements and a custom pattern design.

Marketing +Social Media Kit

Exclusive, custom-designed branding materials that reflect your expertise and elevate your business, including premium business cards, a personalized email signature, and social media templates.

Business cards for Birthwell, a pelvic physiotherapy clinic, placed on a brown satin fabric background.
  • "Jaks developed my brand in a way that exemplified my voice and vision"

    I hired Jaks Digital to create a website for my new law firm, along with marketing templates. I was truly blown away by her work and the process. I knew exactly what to expect when I hired Jaks because of clear communication and clear expectations. Jaks took me through an entire branding experience as well, and developed my brand in a way that exemplified my voice and vision - it was absolutely perfect and I came away with a website that reflected my firm's vision and core values. I 100% recommend Jaks to any business looking to amplify their brand. You will not be disappointed!

    -Michelle Casper, The Retail Law Group

  • "Jaks has a way of getting to the core of a brand’s identity."

    Through color theory, font selection, and stunning visual design, she is able to take a barely formed written idea into a fully fleshed out brand identity that leaves our clients breathless and gasping, This is exactly who we are. How did you do it? Working with Jaks is a white-glove, attention-to-detail, VIP experience, and we are so grateful for her talents! 

    -Ashley Hegarty Smith, CCO, Emerald Creative Content

  • "If you're an entrepreneur, this is the best money ever invest"

    "I was hesitant to spend the money on redoing my website as I've always done it myself before. After hiring Jackie, I've realized how important it is to have cohesive branding. Not only did she redo the website, she also recreated my handouts and many images so everything was consistent. If you're an entrepreneur, this is the best money ever invest so you don't have to waste time and money on redoing it yourself or paying for all the plugins needed with wordpress; as Squarespace (the platform she uses) will support all your needs.

    -Tara J. Gregorio, Herbalist

  • "Jaks took all of my ideas and brought them to life!"

    “Working with Jackie was a dream come true! After a few months of bumbling around trying to design my own website, I realized I needed some help. Jackie took all of my ideas and brought them to life! She is very skilled in her craft. She does a great job communicating throughout the process, so I never felt lost or out of the loop even while she did work above my pay grade. I recommend Jackie to anyone looking for a web designer, she is incredible!”

    -Athena Simpson, Sound Solutions by Design

  • "SHE MADE MY ENTIRE BUSINESS VISION COME TO LIFE"

    I LAUNCHED MY BUSINESS THIS YEAR AND I CANNOT EXPRESS ENOUGH GRATITUDE HAVING JAK THROUGH IT ALL. NOT ONLY DID SHE CREATE A BEAUTIFUL AND FUNCTIONAL WEBSITE, BUT SHE ALSO HELPED ADVISE ME ON MARKETING STRATEGIES AND PROGRAMS TO USE TO HELP PROMOTE MY SERVICES. ADDITIONALLY SHE CREATED GORGEOUS branding AND SHE MADE MY ENTIRE BUSINESS VISION COME TO LIFE.

    -Bianca, Modern Wellness

  • "IF YOU ARE LOOKING FOR A PROFESSIONAL WHO DOES AMAZING, TIMELY WORK WITH HUMILITY AND PASSION - HIRE Jaks."

    JACKIE HAS SUPPORTED ME ON A NUMBER OF PROJECTS INCLUDING LANDING PAGES AND ONLINE COURSE MODULE EDITING. THERE IS A REASON I KEEP GOING BACK! JACKIE'S WORK IS IMMACULATE. SHE HAS AN INCREDIBLE TALENT FOR IDENTIFYING YOUR UNIQUE STYLE AND NEEDS AND CREATING SOMETHING YOU NEVER COULD HAVE EVEN IMAGINED. IF YOU ARE LOOKING FOR A PROFESSIONAL WHO DOES AMAZING, TIMELY WORK WITH HUMILITY AND PASSION - HIRE JACKIE. YOU WON'T REGRET IT.

    -Cindy, Endometriosis Dietitian

  • "IF YOU'RE LOOKING FOR A PROFESSIONAL AND PASSIONATE WEB DESIGNER, LOOK NO MORE!"

    “IF YOU'RE LOOKING FOR A PROFESSIONAL AND PASSIONATE WEB DESIGNER, LOOK NO MORE! WORKING WITH JACKIE WAS THE EASIEST AND MOST PLEASANT EXPERIENCE. AFTER ONE PHONE CALL SHE TURNED MY WEBSITE VISION INTO REALITY. SHE WAS ABLE TO EXECUTE MY NEEDS AND MORE.”

    - Ann, Long Beach Photo Bus

  • "The amount of care, intentionality, and professionalism that come through in her creations are pure art."

    Jackie has worked on a number of projects for me from sales pages to branding to full website creation and it’s always an amazing experience. I joke that she is my “forever web designer” but it isn’t a joke. The amount of care, intentionality, and professionalism that come through in her creations are pure art. It’s hard to find a professional you trust with your business and this woman is it.

    -Megan Zuzevich, Collective Reprocessing

  • "beyond thankful for her work, patience, and professionalism!"

    If it wasn’t for Jackie, I wouldn’t have been able to launch my fully-online small business. Jackie was extremely organized from start to finish and was an excellent communicator throughout the entire design process. She even took the time to teach me how to work some of the back-end of my website…beyond thankful for her work, patience, and professionalism!

    -Kristen Fagan, Soup to Nuts Feeding

  • "THE FINISHED PRODUCT WAS EVERYTHING I WANTED AND MORE"

    “JACKIE EXECUTED THE WEBSITE FOR MY NEW BOOK PERFECTLY. I HAD NO IDEA HOW I WANTED IT TO LOOK BUT WHEN SHE CAME BACK WITH THE INITIAL DRAFT, I FELL IN LOVE. NEEDLESS TO SAY, THE FINISHED PRODUCT WAS EVERYTHING I WANTED AND MORE. I HIGHLY RECOMMEND JACKIE FOR ALL YOUR WEBSITE NEEDS.”

    -Rhonda Maco, Attorney, Author, Podcaster

  • " NOT ONLY DOES SHE DO A TOTAL KICK ASS JOB BUT SHE IS SO MUCH FUN TO WORK WITH!"

    “I HAVE RECEIVED NONSTOP COMPLIMENTS FROM CLIENTS, FRIENDS AND OTHER PROFESSIONALS THAT WORK IN THE WEDDING INDUSTRY. NOT ONLY DOES SHE DO A TOTAL KICK ASS JOB BUT SHE IS SO MUCH FUN TO WORK WITH! SHE WAS PATIENT AND TOOK my VISION, RAN WITH IT!”

    -Jordan Michelle Events

  • "an absolute pleasure to work with"

    "Jackie was an absolute pleasure to work with. She took care of my brand design in a sufficient and timely manner. She was a great communicator and very reliable. She was very flexible with the designs that I wanted and was able to accommodate my every want for the design! I would recommend her to anyone."

    - Gia, Bronzed by Gi

  • "I found the process to be very organized and streamlined."

    Working with Jaks Digital was a great experience. I found the process to be very organized and streamlined. Jackie was very responsive and produced exactly what I was looking for in a website. Highly recommend!

    -Liz Zuercher, Zuercher Law

  • Jackie's attention to detail is unparalleled!

    Jackie's attention to detail is unparalleled! Working with her is a seamless experience, she goes above and beyond. Her websites are beautifully designed, and she goes out of her way to accommodate every client request. Our team has worked with her for years, she is an invaluable resource. 10/10 recommend working with her if you're looking for unwavering support and expertise at every step of your project.

    - Tov Creative

How It Works

Your vision will be brought to life in four easy steps:

01/ INquiry & Book

Fill out the quick inquiry form so we can learn more about your goals. You’ll instantly receive a detailed services and pricing guide. From there, you can book a discovery call or jump straight to signing your contract and submitting your deposit to secure your spot.

02/ Design Phase

We’ll confirm your start date and send over your project prep checklist. This includes your brand strategy questionnaire, website copy (if applicable), and any imagery you’d like to include. Before design begins, we align everything to your audience, goals, and vision—so the creative direction is crystal clear.

03/ Refinements

Now the fun part. We’ll start designing while you sit back and watch it all come together. You’ll receive personalized video walkthroughs of each stage, with opportunities for 3 rounds of feedback and refinements so your final brand or website feels 100% right.

04/ Launch!

Cheers! Your new brand or website is ready to launch. We’ll equip you with everything you need to confidently maintain and use your new assets, including a walkthrough of your site backend and guidance on your brand files.

Young woman with long brown hair holding a silver laptop, standing in front of a white wall decorated with photos and notes.

Meet Your Brand Designer—Jaks

The strategy, heart, and creative mind behind your brand transformation.

I’m Jaks, founder of Jaks Digital LLC, and personal brand designer and strategist. I’ve helped over 100 service-based entrepreneurs bring their vision to life through strategic, story-driven brand identity design.

I believe your visuals should mean something. Every project is rooted in clarity, collaboration, and intentional design that reflects who you are and where your business is going.

Whether you're refining your image or stepping into an entirely new season, I’m here to make sure your brand feels aligned, elevated, and built to grow.

Brand Identity Design Services: Frequently Asked Questions


Want the Brand and the Website?

one partner, one vision, one system

Your brand identity is the foundation — but it performs best when your website is built on top of it by the same designer, with the same strategy. Synchronized Success combines brand identity design with custom Squarespace website design, SEO copywriting, and email marketing into one cohesive experience. Three tiered options from $8,250.


Woman sitting on a chair with one leg crossed, holding a glass of red wine in her right hand, wearing a black jacket and blue jeans.

Turn Your Expertise Into a Presence That Performs


Your business is ready for its next chapter.
Let’s design the brand that supports it.