The Cleveland Wellness House

Spa Branding & Web Design

The Cleveland Wellness House is a spa in Cleveland's Tremont neighborhood offering head spa rituals, facials, massage, and body treatments, with private appointments, bridal parties, and group bookings available. When TCWH to us, they were expanding their original business, The Cleveland Headspa, into a larger wellness concept and second location, and needed a brand and website that could grow with it.

We built the brand from the ground up around a "house and home" identity, one that feels refined, organic, and unhurried rather than trendy or overly casual. Every touchpoint, from the logo to the site copy, was designed to make guests feel like they're stepping through a door into a calm, editorial space built for restoration. The name, visual direction, and voice all needed to hold two ideas at once: the intimacy of the original Headspa and the broader scope of a full wellness destination.

On the website side, we designed and built a Squarespace site structured around how guests actually book: Home, Our Rituals, Memberships, Gift Cards, and Contact, with the original Headspa positioned as a private, appointment-only offering nested inside the larger brand. Copy throughout the site was written to keep their voice front and center, and the site was built with local SEO in mind from day one, head spa searches in the Cleveland area were a key opportunity we targeted directly in the site architecture and on-page content.

The result is a spa brand and website that feels as considered and calming as the treatments themselves, with room to grow as The Cleveland Wellness House opens its doors.